growth factor. VEB.RF and Skolkovo will launch a tourism training program

In September 2023 a new development program of VEB.RF and the Ministry of Economic Development of the Russian Federation for management personnel from 200 Russian cities. The main emphasis in training will be made on the development of the hospitality industry and increasing the attractiveness of cities for tourism. In general, training will be 1000 man from 200 cities with higher tourism potential

«There is a small town, where there is a favorable urban environment, but they are not yet ready to accept tourists, so what do they think, that the tourists – it's a faster call. Our task – just work with these people, to share the possibilities of this enabling environment, shared this satisfaction with, who will visit their city. Since September we have been launching on the basis of the School of Management «Skolkovo» the latest program under the patronage Minister of Economic Development Maxim Reshetnikov. We will accompany it with all the instruments of the VEB.RF group», – noted VEB.RF Chairman Igor Shuvalov.

«Currently, the Ministry of Economic Development is holding a number of strategic sessions on the development of tourism. A lot of analytical work has been done, including, to determine the staffing needs of the industry. We see, what is the demand of the business now, what specialists are in demand and what tasks they have to solve. The launch of such a large-scale training program will increase the attractiveness of certain territories, which will positively affect the economy of the regions, and will also improve service standards in the country as a whole», — noted the Minister of Economic Development of the Russian Federation Maxim Reshetnikov.

Development of regional tourism

The educational program is designed for 1 year and will consist of 5 modules, dedicated to domestic tourism, urban environment and tourism infrastructure, improving the quality of service and staffing, marketing and promotion of territories, as well as managing a team under conditions of uncertainty.

 «Launching and conducting such an educational program — it is a principled mission and a great responsibility. Moscow School of Management «Skolkovo» – the only educational organization in the country, who already has experience in implementing a similar program in the recent past, also together with VEB.RF. The school team has a unique expertise in the design of educational programs for city managers. A brand new joint program with VEB.RF will make it possible to extend the now much-in-demand experience to new participants and give an additional boost to potential development 200 Russian cities», — notedmanager of the Moscow School of Management «Skolkovo» Alexander Kim.

The team from each town will include 5 Human: representatives of city and regional administrations, including profile specialists in tourism.

«As I already noted, except for a large academic part, Firstly, our program is aimed at a specific project result. I'm sure, that program, which we are talking about today, will make a great contribution to the development of our country, in increasing the quality of not only the hospitality industry, increase in quality of life, but every person, every family. And everyone will really feel it., who decides to explore the beauty and abundance of Russian regions, because home is better», – singled outChief Managing Partner for Urban Development VEB.RF Ira Makieva.

Based on the results of the program, a model of the urban tourism ecosystem will be developed for each city, which will include: projects specifically in the field of development of the hospitality industry, projects, aimed at improving the quality of life and the quality of the urban environment, as well as the accompanying development of the social sphere, maps of distribution of areas of responsibility between project participants, rational models for providing projects with financial and human resources.

According to the viewGovernor of the Kaliningrad Region Anton Alikhanov, such a program, like many other VEB.RF projects, – important for the Russian regions.

«For our region at the moment it is important to overcome the problem of seasonality, to ensure year-round loading of hotels and tourist infrastructure. Sure, We will be able to find useful solutions and tools for this within the framework of the VEB.RF program», – Alikhanov noted.

His words were confirmedMayor of Yaroslavl Artyom Molchanov: «Yaroslavl is interested in such educational programs. The project will provide new competencies, increase the level of knowledge of our specialists, and also look at our city from the side and make it more attractive»,- he shared.
 

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